Post by account_disabled on Feb 2, 2024 20:47:56 GMT -8
This data helps analyze sales, forecast visitor flows and demand, improve your offers, draw up a portrait of a potential client, and come up with promotions that may be of interest to the audience. In addition to the name and contacts, the database can store information about the client’s date of birth, links to his accounts on social networks, information about his place of residence, area of interest, preferred communication channels, and so on. The variety of data in the database depends on the characteristics of the business.
For example, information about each client’s favorite products and services, frequency of purchases and preferred payment methods can be entered into the database. Advantages of working with a client base Collecting and organizing customer data has its benefits. For example: You can get information about a typical buyer: average age, ratio of men to women, purchasing habits. that suits their needs and interests. A children's goods store filters its database by purchases: for example, if a client bought clothes for newborns, in a year he may need diapers and toys for babies. Advertising mailings can be adapted to specific conditions: for example, if a client opens letters with digests more often, but ignores letters about promotions, you can adjust the sending plan in order to be less likely to end up in spam.
Analyzing reactions to advertisements will reduce marketing costs: offers can include information that is interesting to customers, and advertisements will be broadcast only to the target audience, and not to everyone. It’s easier to keep in touch: for example, if a company moves, opens a new store or offers a discount, the database will allow you to inform each client about this without forcing them to search for information on their own. Where to maintain a client base The approach to storing a client database may vary depending on the specifics of the business and its goals: some may maintain databases in Excel or even in paper notepads.
For example, information about each client’s favorite products and services, frequency of purchases and preferred payment methods can be entered into the database. Advantages of working with a client base Collecting and organizing customer data has its benefits. For example: You can get information about a typical buyer: average age, ratio of men to women, purchasing habits. that suits their needs and interests. A children's goods store filters its database by purchases: for example, if a client bought clothes for newborns, in a year he may need diapers and toys for babies. Advertising mailings can be adapted to specific conditions: for example, if a client opens letters with digests more often, but ignores letters about promotions, you can adjust the sending plan in order to be less likely to end up in spam.
Analyzing reactions to advertisements will reduce marketing costs: offers can include information that is interesting to customers, and advertisements will be broadcast only to the target audience, and not to everyone. It’s easier to keep in touch: for example, if a company moves, opens a new store or offers a discount, the database will allow you to inform each client about this without forcing them to search for information on their own. Where to maintain a client base The approach to storing a client database may vary depending on the specifics of the business and its goals: some may maintain databases in Excel or even in paper notepads.